Tired of finding a perfect fit for your premature baby? George at Asda could help

One of the most interesting and exciting shopping for anyone could be the shopping they have done or planning to do as a parent or parent to be for their newborn. Though the life being a parent is busy and highly committed, no one would deny the fact that the parenthood is really enjoyable.

With a great power comes a great responsibility. Finding a perfect fit for your newborn might be difficult. And there is a saying in Tamil that “The day of the childbirth and the day of marriage is never known”. And to add to that, You never know how big (I should say “Tiny”) when your little one pops out. Both of my cuties were full term babies, but I had perfect “New Mum” experience when it came to clothing.

For Miss S, I have shopped for 0 -3 months, but when she was born, she was tiny and I had to shop around for Newborn and Tiny baby range. For Miss M, Because I was told she feels tiny, I had shopped for Tiny baby range, but surprisingly she was big enough to fit 0-3 months.

If this is the case for the full term babies, what about premature!? Recently, when my friend delivered a pre-matured twin, she had a big story to tell me about how hard it was to find the baby clothing for her babies and how expensive they were and most importantly how stressful it was. To ease such parents, George at Asda has come up with a range of cute premature clothing and launched first supermarket range of premature baby clothing in partnership with Tommy’s.

If you spend some time to crawl the internet for the statistics, it reveals the fact that over half of multiple and 8% of single births are premature in the UK every year and 90% of parents say there is a lack of premature baby clothing available.

Especially when the babies have to be treated in special care, 55% worry regular clothing will interfere with their baby’s medical equipment. This new range will have clothing for babies from 1lbs to 5lbs. It has been in development for over a year alongside Tommy’s midwives to ensure it meets the care needs of the 60,000 premature babies born in the UK every year. I was sent a sample of the tiniest size and look how cute it is! Just as a Doll’s dress, but made with lots of love and care at Asda for those tiny little cuties.

Now you don’t have to be stressed or travel long to find a perfect clothing for your dearest baby and don’t have to worry about how it would keep her safe in the incubator. George and Tommy’s have worked with mums and babies to ensure a perfect and comfortable fit around medical equipment. George’s range includes special features such as a flat open-out fitting, extra poppers and irritation free seams to ensure clothing is comfortable and easy to secure around medical equipment.

Finding clothes to fit their baby is not the only concern of parents with 60% agreeing that premature baby clothing is too expensive. With 50% of twins born prematurely in the UK every year, investing in specialist clothing can put financial strain on parents at what is already a tough time. George’s range starts at just £5 for three Bodysuits, a lot cheaper than the price from high end retailers. This premature baby jacket is just 3£.

In its continued commitment to providing the very best products for babies and supporting mums, George will be launching a brand new range of luxury baby clothing specifically for those with sensitive skin which uses the revolutionary Dreamskin technology and will be the first high street range of its kind to market.

The range has been applied with a special polymer widely used in the medical and cosmetic industry to help babies who have particularly sensitive, dry or irritable skin, suffer with eczema or dribble rash.

Asda has also sent me 0-3 months Baby dress. They are very soft and guarantees to be nice on baby skin. If you are a huge fan of character clothing and would like to give a great start to your little one, this Minnie Mouse Stripe Dress and Headband Set should be something that will get your first attention. Crafted with a character print skirt and an integrated stripe top this Minnie Mouse contrast dress gives the illusion of a 2 piece ensemble. Finished with a coordinating headband, it’s essence of cute and girly style.

And here is a lovely Bambi Dungaree All In One to dress up your little one when she is ready to be out and about. For a stress-free day, pop your beautiful baby girl in this all-in-one with dungaree over layer design and printed sleeves. The cotton piece features Bambi and Thumper, a sweet collar and buttons; simple and gorgeous.

The Dreamskin polymer manages and controls the skin’s moisture levels, leaving it in the best possible condition; soft, supple and smooth. The premature baby collection is available exclusively at selected George stores and George.com from the 10^th March and prices start from just £5. 10%of every sales is donated to the baby charity “Tommy’s”.